Innovative Packaging -1

Sometimes the best ideas are the simplest. Alex Creamer, a student at the University of Central Lancashire, UK, came up with this brilliant idea of a New-York centric packaging for spaghetti. The brief was to package one of 5 difficult items i.e. eggs, a rose, custard powder, spaghetti or marbles. He chose spaghetti. The spaghetti sits on a 3d model of the Chrysler building that was modeled on CAD by my friend Ben Thorpe. And then modeled out of high density foam at uni. Creating a spaghetti model of the Chrysler building! 

Are you stressed? Do you need stress relief? Then you will like a CD package like this. It is made of potato starch and so is easy to be break. What's more, the original purpose of this package is to let you break it. OK, go ahead. Break it and relieve your stress.

Coffin Shaped Cigarette Packaging by R.J. Reynolds. Daily people are dying throughout the world of diseases caused by smoking. This package concept shows how close this problem is to us. As every day each smoker carries this problem in his/her pocket. They carry death.

This snack ain't politically correct, but it's rather clever. Or should we say racist? Here's Black Melon Bread from Japan, featuring the character Afro Tanaka from the anime series by Masaharu Noritsuke.

We now have new Smirnoff Caipiroska to peel. Designed by JWT Brazil, the fruity vodkas come in a peelable package, which imitate the skin of each drink's respective fruit. Just peel the wooden crate off and drink the fruit wine out!